A strategic position in the global markets

Flexibility and responsiveness enable Nicols to achieve a leading position in the field of household care products: cleaning sponges, scouring sponges, wipes, air fresheners, a range of toilet care products, insecticides and moth-repellent products.

The adaptability of our product lines to expectations of consumers in each country has enabled Nicols to become a key player in various world markets, particularly those in Europe.

Nicols is present in over 50 countries with leading positions in certain countries:

• European leader in 375ml wick air fresheners

• Second largest European producer of cellulose sponges and the leader in private label

• First in France for WC blocks in private label with a strong position across Europe

• Major player, in Ukraine and Poland in the area of scouring sponges  and cleaning products   

• Increasingly important European player in the insecticide market